Discover the Roots of Greek Tourism on Hydra Island, in Attica, the Greater Athens Region! From romantic posters of the 1920s to the bold graphics of the 1960s, Greece’s image as a dream destination was shaped through iconic visual art.

The exhibition “Advertising Greece – The Beginnings of Greek Tourism”, hosted at the Historic House of Lazaros Koundouriotis on Hydra, unveils rare travel posters and brochures that marked the rise of Greek tourism. Explore stunning works by renowned artists and discover how cultural heritage, festivals, and visual design shaped national identity.

The exhibition, under the auspices of the Greek National Tourism Organisation, runs until 31 October 2025. Don’t miss th