Each year on September 27, Greece joins the global celebration of World Tourism Day, a UNESCO-supported initiative that highlights the cultural, economic, and social value of tourism worldwide. In Attica, the Greater Athens Region, this day is a meaningful opportunity to reflect on the region’s rich heritage, diverse landscapes, and the welcoming spirit that draws millions of visitors annually.

Home to ancient monuments, vibrant neighborhoods, seaside escapes, and world-class museums, Attica, the Greater Athens Region, offers a uniquely multifaceted travel experience. On this special day, locals and travelers alike are encouraged to explore the region through a different lens — with a deeper appreciation for its history, people, and traditions.

To mark the occasion, free guided tours may be available at selected museums and archaeological sites throughout Attica, offering a chance to discover the hidden stories behind some of Greece’s most treasured landmarks.

Whether you’re visiting for the first time or rediscovering your city, World Tourism Day invites everyone to celebrate the power of tourism as a bridge between cultures and as a path to shared experiences and sustainable development.