Picasso: Blue and Rose Period

Αn audiovisual journey to Pablo Picasso’s early career (1900–1907) through a multimedia installation that lets visitors experience the great artist’s oeuvre and provides a colorful historical panorama of the period.

Two interactive books combine the tactile experience of printed illustrations and the infinite possibilities of digital media. Their content focuses on Picasso’s stylistic evolution during a seven-year period (1900–1907) that paved the way for the emergence of cubism.

Printed words are fused with moving images activated by touching specific spots in the books. Visitors can activate images of galleries, studios, restaurants by tapping on areas on a map of Paris, touch the screen to change color palettes in paintings, or display Picasso’s preliminary studies. Brief audio clips complement the moving images in a rich multisensory experience.

Moreover, a film traces in ten different sections the historical context in which Picasso lived and worked. The film traces historical events between 1900 and 1907 and their impact on the artist’s life. Period footage shot in Paris, Barcelona and Gosol immerses viewers into the atmosphere of the times; close-ups of masterpieces trace Picasso’s creative evolution; bilingual captions in English and Greek draw parallels between his life and his art.

This production follows the exhibition The Young Picasso, held at the Fondation Beyeler in Switzerland with the support of the Stavros Niarchos Foundation (SNF).

Concept & realization of the books and film: iart in collaboration with Fondation Beyeler